Absinthe, whats it all about?
Hapsburg's maxim is to create a drink that is 'as individual as you' and as well as rejuvenating the famous drink of absinthe they are creating a range with specifically designated absinthes, for example, one specially produced for cocktails, and this specificity greatly enhances the absinthe experience.
Absinthe is the sophisticated drink for the (slightly naughty) sophisticated drinker
Hapsburg's treatment of absinthe is evolutionary rather than revolutionary. Rather than dismissing the association of absinthe with the decadence of the eighteenth century they draws on this context retaining the sense of risk and naughtiness whilst endowing the absinthe with a contemporary sense of sophistication, style and individuality.
Hapsburg Absinthe is a lifestyle!
Hapsburg Absinthe has also emphasised that the choice of their absinthe represents a lifestyle choice rather than simply a choice of drink. They have created a drink for an individual who can see past the stigma and reputation of absinthe but is bold enough to make a statement of uniqueness, refinement and understanding. Hapsburg has fashioned a drink for those who want to stand out from the crowd.
Most importantly however is the fact that Hapsburg has created a spirit of outstanding taste. The anis, peppermint and cinnamon combine to provide a spirit, which imparts more than the simplistic addition of alcohol to the mix. Thus whilst Hapsburg maintains an evocation of the tradition of absinthe they have produced a spirit for the modern drinker who longs for a drink that can compete with and surpass the alternatives.
Hapsburg Absinthe, What are people saying?
"I've loved Absinthe all my life and Hapsburg is the best I've ever tasted!"
Absinthe facts!
First recorded Absinthe recipe formulated by Dr Pierre Ordinaire in 1792.
Henry Louise Pernod opened the first Absinthe distillery in Switzerland in 1797.
Throughout the 18th and 19th centuries, artists such as Manet, Degas and Picasso depicted Absinthe in their work and even credited the drink for inspiring them.
Absinthe was banned in Switzerland in 1906 and France in 1915.
Absinthe contains the notorious wormwood plant (Artemisia) and is actually still banned in some countries due to its 'dangerous' status!
Drinkers used to believe that a spirit lived within Absinthe and was released with the opening of a new bottle!
Rumour has it that Vincent Van Gogh cut his ear off whilst under the influence of the early types of Absinthe.
We encourage sensible drinking for adults over the age of 21. Hapsburg is STRONG so do not drink neat and handle with extreme caution! Dilute with water or a mixer to taste and enjoy. Keep cool and away from heat or flames. It is very dangerous to drink to excess. Keep alcohol away from Children. Do not consume if pregnant, or on medication. Do NOT drink and drive !