Hapsburg was the one of the first Absinthes to appear in UK around 10 years ago.

#1 into the UK was Hills from Czech Republic, then Hapsburg, then Sebor (from Czech) then Trenet from France (also ours), and then a flood of others …Our 1st entry was the ‘Traditional’ at 72.5% vol (slightly stronger than Hills at 70% vol).

We wondered if strength made a difference, so we introduced Hapsburg Super de-luxe at 85% and it sold out almost overnight, so then we decided to go to the limit of with the Gold label premium Reserve 89.9% vol., which also did really well, and to this day, is the #2 best selling absinthe in our range !

We were then asked for a red absinthe, and having seen and tasted some really GHASTLY stuff from Spain … We were quite concerned as to whether this had ruined the market before we arrived ? But we took the chance and produced Red Hapsburg 69 at 69% vol.

We noticed that Barmen always took up the red absinthe, when offered the range , and then mixed exciting coloured drinks with it, so we changed its name from Hapsburg 69, instead to Hapsburg Absinthe for Cocktails.

We then started getting asked for a black absinthe, and so we obliged. It seemed to appeal to the Goths and Emos and the darker side of life !

We now have 5 in the range and the likely next brand extension will be to produce a natural absinthe with no colourings at all. Actually we thought it would look like a clear spirit like gin or vodka, but due to the macerated herbs, it has a subtle pale greenish yellow hue, almost like a limoncello that has lost its colour in the sunshine. We’re still thinking on this one, and if we produce it, at what strength ? We’ll willingly take your suggestions into account ?

What we do NOT claim is that Hapsburg is the most similar absinthe to those of the late nineteenth century! Actually no one knows what this might be. There are old bottles (indeed I have one), but over the course of a century, what’s inside the bottle changes. Actually we do think that Hapsburg is possibly one of the best Absinthes in the world… (of course it’s a matter of taste). You decide!

Harrods of Knightsbridge are quite fussy, and they stock it and sell it…

We don’t bang on about Van Gogh and the Parisian Rive Gauche etc … we’ll leave dreaming about ‘the olden days’ to the other brands. Hapsburg is about being cool and looking & feeling good. It’s about living on the edge … being an individualist… doing your own thing …

One guy wrote on facebook, “ I drank Hapsburg & met God !” … we don’t make any promises, but we do like to hear from you what you think about Hapsburg. Above all, there ARE no rules…

Please feel free to use the video on your site if you wish, see the video or to contact people with … people often tell us that they quite like it !

“After I drank this, my mixing abilities became almost god like. So good, I did not even have to listen to the records I was mixing. Rock on!” Peter Jackson

“I drank hapsburg and hallucinated that i was with my friends at the pub, when i actually was rolling around alone at the beach i was drunk for 2days ! hapsburg is god in a bottle!” Jesper Mads Hviid Jensen

Photography by Lauren Kodai. She said, “The bottle of Absinthe I bought one weekend in Amsterdam was very pretty, as was the light coming through my window.”

The main ingredient within Hapsburg absinthe, and the etymology of the name ‘Absinthe’ derives from the latin nomenclature of the ‘wormwood’ plant, (Artemisia absinthium). For thousands of years wormwood has been used by herbalists as a medicinal aid to treat a variety of illnesses and diseases.

The use of Wormwood as as part of the medical options dates back to the ancient Egyptians (1550 BC) who used it as a way to treat intestinal worms (a vermicide). This is where the name “wormwood” originates from.
Historians believe that the pre-Columbian Aztecs in Central America also used wormwood as a way to treat digestive ailments and treat other intestinal and gynecological problems. They would also apply it to open wounds to help them heal quicker.

There are many other appearances of wormwood through the ages. In ancient Greece, a doctor named Soranus suggested it as a way for a woman to rid themselves of an unwanted pregnancy and Hippocrates, a famous Greek physician proscribed it for jaundice, anaemia, rheumatism and even menstrual pain.

The Chinese began using wormwood as a way to treat malaria many thousands of years ago. The World Health Organisation recognises this as a valid form of treatment and consequently it continues to be used for this purpose today. There is a component within wormwood that reacts with the iron found within the malarial parasite. This reaction produces free radicals that destroy the cell walls of the parasite and hence treat the illness. It has been suggested that it could also be an effective way to treat cancer too due to its unique components and ability to help produce free radicals in this way. As recently as the nineteenth century, the French Army & possibly the Foreign Legion too, would allocate a ration of Absinthe to the soldiers, allegedly to ward off Malaria, which doubless it did ; however one can only speculate as to how it affected their accuracy under fire !!

Wormwood seems to be able to treat a large spectrum of illnesses, from the minor to the very severe. Russian farmers say this is the reason for wormwood’s extremely bitter taste having soaked up all of human suffering.

Research is incomplete when it comes to wormwood, but it is still considered to be an effective tonic in many parts of the world, capable of curing a variety of illnesses from heartburn and indigestion to acting as a pain killer and treating malaria. Indeed within the last five years, a new highly resistant strain of malaria has appeared in parts of S.E. Asia & South America , which is passed via a parasitic plasmodium. Apparently there is no known preventative treatment other than using formulations made from Wormwood. This wonder plant still has many many secrets to give up!

Hapsburg Absinthe can last for many months or even years if stored correctly. There are a few things to take into consideration when storing absinthe however.

If an artificial colouring has been used in the production of absinthe or the absinthe has no colour at all and remains clear, then the drink can be bottled in a clear container. If natural herbs have been used to  give the absinthe its green colour then the drink must be stored in dark, UV-resistant bottles. This is because sunlight breaks down chlorophyll and causes it to change colour from lurid green to a mixture of yellow and brown.

Old vintages of absinthe are often found to have an amber / yellow / brown tinge to them for this exact reason. This may appeal to some as a sign of a mature vintage, but modern day absinthe drinkers regard this as undesirable even though the taste may not be affected.

Whatever processes have been involved in the production of absinthe, and whatever type of bottle it is stored in, absinthe should ideally be kept in a cool place away from sunlight. The temperature of storage should not be above 18 degrees celsius nor below 13 degrees celsius. It should not be placed in the fridge and certainly not a freezer as this can cause crystallization within the bottle that can produce a scum when the bottle is warmed through. These are the ideal conditions in which to store Hapsburg Absinthe.

If the absinthe is in a bottle with a screw top, the bottle should be placed upright so no leaks can occur. Although screw tops are generally secure and all Hapsburg Absinthe tops are tested to ensure a snug fit, a screw top is more likely to leak than a corked bottle. If the bottle has a cork then it can be placed on its side, although ideally the bottle should be rotated every now and again in order to keep the cork moist.

There are a few different styles of Absinthe.

Blanche absinthe (also called la Bleue in Switzerland) is a clear liquid and does not have the lurid green colour associated with Absinthe. It is bottled after the distillation and reduction process and has no herbs or other colourings added.

Verte absinthe (which is the word for green in French) includes the colouring step that is excluded from Blanche absinthe. The colour comes from the addition of herbs & colourants or more specifically the chlorophyll contained within which provides a bright green hue to the drink. This was the most popular style of absinthe during the 19th Century. Sometimes colourants are used to provide the green colour, and this too is classified as Verte absinthe, but the colour and taste differ to those bottles where herbs have been used to obtain the colour. (absinthe made green with chlorophyll extract, often has a pronounced ‘vegetable / bruxelles sprouts’ flavour.)

Absenta is the third absinthe style. This is the Spanish style of absinthe and is slightly different from French and other European styles in that is slightly sweeter because of the anise from Alicante that is used. There are also notes of citrus within Spanish Absenta.

Hausgemacht absinthe, which is often shortened to HG is the term used when referring to homemade absinthe, distilled by hobbyists. It is often called clandestine absinthe for this reason, but should not be confused with the brand of the same name, nor absinthe kits. Generally it is made for personal use only and is not for sale. Hobbyists tweak the herbs and other ingredients with each batch, looking for the perfect blend. HG absinthe became popular after the ban was placed in Europe, particularly in Switzerland. Often clear absinthe was made in this way (blanche or la bleue) because it was easier to hide during the ban, and although the ban has now been lifted a large amount of clandestine absinthe continues to be made. Those distillers that have become legal proudly display the term “clandestine” on their labels.

The final style to mention is that of Bohemian style absinthe. Other terms for this are Czech-style absinthe, anise-free absinthe or just “absinth” although a more appropriate name would be wormwood bitters.
It is produced mainly in the Czech Republic although not all absinthe that is distilled there is Bohemian style. It does not contain much anise, fennel or other traditionally used herbs and as such, is very different from the historical absinthe of the 19th Century. It does contain wormwood, and it does have a very high alcohol content, but the similarities end there ! In the 1990s the Czech producers of this bohemian style of absinthe introduced the “fire ritual” where a sugar cube is doused in the alcohol and set on fire. This style of absinthe along with the accompanying ritual has no historical connection with classical absinthe and are modern creations.

The “heyday” of absinthe was during the end of the 19th Century and the beginning of the next. The drink has become synonymous with artists, writers and the bohemian lifestyle in general during that period, particularly those living in Paris. One explanation as to why it was the bohemian culture in particular that embraced the drink is that is was simply a cheap way to get drunk – perfect for struggling actors, writers and artists! A more romantic explanation is that it enabled the creative spirit to flow through its effect on mind and body so was naturally favoured by those in the arts.

Either way, there are several well known artists who were living in Paris and across the rest of Europe at that time and are well known for being keen absinthe drinkers. Henri de Toulouse-Lautrec painted impressionist scene views of the pubs and other night spots around the area of Montmartre. This was the very epicentre of Absinthe drinking of that time. Legend has it that Lautrec used to walk with a hollowed out cane, the centre of which was filled with absinthe. One of his most famous paintings “Monsieur Boileau au café” is clearly influenced by absinthe with a glass of the green liquid placed in the foreground.

Van Gogh was another known heavy consumer of absinthe and perhaps it was the drink that was the cause of the ear cutting incident. Picasso too was greatly inspired by absinthe hence the production of the wax sculpture “Absinthe Glass” in 1914.

Oscar Wilde always enjoyed a glass or two of absinthe as did Arthur Rimbaud and Ernest Hemingway. A very famous quote about absinthe is attributed to Oscar Wilde who said “after the first glass [of absinthe] you see things as you wish they were. After the second, you see things as they are not. Finally you see things as they really are, and that is the most horrible thing in the world.”

Because of the heavy influence absinthe had on the artists of the time, the drink has understandably become interwoven into the literature and paintings produced during that time. One only has to look at some impressionist paintings of that era to see the influence absinthe had. That makes absinthe so much more than just another alcoholic drink. It cannot be compared to the likes of gin or vodka as no other spirit has had such an influence on culture and lifestyle like absinthe has had over the years. It is steeped in history and ritual and that makes Hapsburg absinthe a drink like no other.